The comparison service Zmarta chose PHD Sweden as their new media agency and PHD’s Omnicom sister agency Drum as the creative agency.

Zmarta has set its sights on establishing itself as the leading Nordic comparison service in mortgages, loans, electricity contracts and insurance.

Adam Fors, CEO, PHD Sweden, comments: “It’s fantastic that we at PHD get the chance to work with Zmarta at a stage when they are building their ambition on all fronts. Once again we have shown that our hybrid offering with a focus on creating fast business results for our customers is successful.”

Zmarta’s CMO Niklas Jansson added: “We were very impressed by PHD’s individual agency performance, while also having a unique synergy and closeness in their collaboration. We were looking for a close partnership in the agency work and that is what we get with PHD and Drum.”