Festival of Media Global has announced its 2023 shortlist, which sees the PHD network celebrate a sensational 47 shortlisted entries across 24 different campaigns.
PHD has been acknowledged for its work with numerous brands, including BRP, Guinness, HSBC, Dove, ANZ Bank, Skinny, British Heart Foundation, J&B, Oatly, Skoda, Johnnie Walker, Can-Am Off-Road, ALDI, Audi, Carlton Draught, AMI Insurance, Spark NZ and you-to-me.
PHD offices across Australia, Canada, Costa Rica, Germany, Global Business, Hong Kong, Ireland, New Zealand, Spain, UK & Global, and Touché! Canada have been recognised by the Festival of Media Global and named on this year’s shortlist.
Touché! Canada’s Unchartered Playgrounds for BRP is the most nominated campaign, having clinched 5 nominations.
Keep the Grey (Dove), PHD Canada; Guinness Homecoming: An Irishman, a Scotsman and an Englishman walk into a bar…(Guinness), PHD Ireland; ANZ Bank Let’s Talk About F******!, PHD New Zealand; Rural Pride (J&B), PHD Spain; Skinny: Phone It In (Skinny), PHD New Zealand and Stopping the UK’s biggest Heart (British Heart Foundation), PHD UK & Global have each been nominated 3 times.
Touche! Canada received 12 nominations, the highest number across the PHD network.
The complete list of PHD’s shortlisted campaigns is below. Results will be announced on 1st June 2023.
Click here for the full shortlist.
PHD’s performance maintains its ongoing awards successes. At the 2022 Festival of Media Global Awards, PHD won 20 awards, including the Campaign of the Year, and scored similar successes at the M&M Global Awards and Cannes Lions. PHD is currently the second-most awarded agency network in the world, per the WARC Media 100 rankings.
PHD’s shortlisted campaigns:
Best Use of Sport
Babelsberg: Yes Ve Gan! (Oatly), PHD Germany
The ROI Award
Every Signals Count (Can-Am Off-Road), Touché! Canada
Best Response Campaign
DOVE – Keep The Grey (Dove), PHD Canada
ANZ Bank Let’s Talk About F******!, PHD New Zealand
Best Use of Out of Home
Tradies’ Hour (AMI Insurance), PHD New Zealand
Best Use of Audio
Let’s talk about F*******! (ANZ Bank), PHD New Zealand
Skinny: Phone It In (Skinny), PHD New Zealand
Sounds fresh, tastes fresh! (ALDI), PHD Germany
Stopping the UK’s biggest Heart (British Heart Foundation), PHD UK & Global
Best Use of TV & Cinema
Guinness Homecoming: An Irishman, a Scotsman and an Englishman walk into a bar…(Guinness), PHD Ireland
Best Use of Online
Carvatar: The Way of ŠKODA (ŠKODA), PHD Germany
Uncharted Playgrounds (BRP), Touché! Canada
Best Use of Social Media
Show Me The Money (Canadian Tire), Touché! Canada
Uncharted Playgrounds (BRP), Touché! Canada
Best Integrated Campaign
Cool Walking (Johnnie Walker), PHD Costa Rica
Cute Kids to the Rescue (Quebec Milk Producers), Touché! Canada
Skinny: Phone It In (Spark NZ), PHD Aotearoa
The 1.8 Pound Book (Préma-Québec), Touché! Canada
Best Campaign for a Local Brand
Let’s Talk About F******! (ANZ Bank), PHD New Zealand
The Carlton Draft (Carlton Draught), PHD Australia
Best Branded Content
Babelsberg: Yes Ve Gan! (Oatly), PHD Germany
Guinness Homecoming: An Irishman, a Scotsman and an Englishman walk into a bar…(Guinness), PHD Ireland
Best Campaign for a Celebration, Observance or Awareness day
Rural Pride (J&B), PHD Spain
Collaboration Award
Stopping the UK’s biggest Heart (British Heart Foundation), PHD UK & Global
Best Campaign Led by Cause
DOVE – Toxic Influence (Dove), PHD Canada
Rural Pride (J&B), PHD Spain
The Carlton Draft (Carlton Draught), PHD Australia
Best Communications Strategy
Uncharted Playgrounds (BRP), Touché! Canada
Best Engagement Strategy
Skinny: Phone It In (Skinny), PHD New Zealand
Uncharted Playgrounds (BRP), Touché! Canada
The Creative Use of Media Award
Sounds fresh, tastes fresh! (ALDI), PHD Germany
Stopping the UK’s biggest Heart (British Heart Foundation),PHD UK & Global
Best Event of Experiential Campaign
Rural Pride (J&B), PHD Spain
Show Me The Money (Canadian Tire), Touché! Canada
The Art of Progress (AUDI), PHD Germany
Best Launch or Relaunch Campaign
‘yuu to me is INCREDIBLE!’ (yuu-to-me), PHD Hong Kong
ANZ Plus Launch (ANZ Plus), PHD Australia
Best Use of Real-Time Marketing
Punch Above the Weight (HSBC), Touché! Canada
Best Local Execution of a Global Brand
DOVE – Keep The Grey (Dove), PHD Canada
DOVE – Toxic Influence (Dove), PHD Canada
Uncharted Playgrounds (BRP), Touché! Canada
Best Use of Talent
Guinness Homecoming: An Irishman, a Scotsman and an Englishman walk into a bar…(Guinness), PHD Ireland
ID. Buzz – feeling The Force of a perfect partnership (Volkswagen Passenger Cars), PHD and Scholz & Friends
Best Use of Data Award
MMP – Multi brand activation (Various), PHD Global Business
Punch Above the Weight (HSBC), Touché! Canada
Brand Bravery Award
Cool Walking (Johnnie Walker), PHD Costa Rica
DOVE – Keep The Grey (Dove), PHD Canada
